Last week, Acer's boss Jason Chen said that his laptops would become 10% expensive from March 2025. Reason? Trump's government has imposed 10% tariff on goods coming from China. Chen described it as a straight math - then the price will also increase. But the White House did not digest this. His Commerce Secretary, Howard Lutnick dismissed it as "absurd". He says that these tariffs will bear the burden of companies and the rest of the country, not American customers. Now this debate is getting very hot, and I think there is no right in this.
Acer has recently launched six new Aspire AI laptops, which are equipped with smart features such as Microsoft's Copilot. I read about them, wow, these models of wow, 14 and 16 inch are amazing - Shandar processor, sleek design, everything. But his luck is still hanging in America. Acer did not tell the price or launch date there. Perhaps the causes of tariffs and the confusion of the supply chain may be the reason for this. I remember a friend of mine in college used Acer's laptop, and he always praised his budget-friendly. Now it looks a bit strange to see this uncertainty.
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This wrangling of the White House and Acer is not a small thing. The White House states that the tariff will affect the companies, but the chain believes that in the end only the customers will pay its price. And why only Acer, the rest of the companies can also increase prices by making an excuse for this tariff. Chen also said that some clever companies may increase more than 10%. I think the common man will be upset after seeing all this, because nowadays everyone is needed - be it, work or to do Netflix.
Acer is now thinking new tricks to get out of this trouble. In the first trump time, the company shifted its desktop production out of China. Now perhaps do the same for laptops. Starting production in America can be a way, but it is not so easy. Putting new factories, repairing the supply chain - these ask for all the time and money. One of my cousins had recently thought of buying a laptop, but after hearing the prices, he decided to run the old laptop. Perhaps the same situation should be with the rest of the people.
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All this can be worse for American customers. The Consumer Technology Association says 80% of laptops come from China, and this tariff may cause a loss of $ 143 billion to Americans. This is not a small amount! Big companies like Dell and Apple are still silent, perhaps they are also making their strategy. I think it will be the common customer who wants a good, affordable laptop in the tariff battle.
So overall, the matter of increasing the price of Acer and making fun of the White House is all a major drama of global trade. What will happen to the new Aspire AI laptops in America, only time will tell. But it is so sure that customers will have to wait longer, and perhaps the pockets have to be loosened. All I hope is that these companies and governments take some way out quickly, so that people like us can buy their gadgets without tension.