Jony IVE, the famous designer of Apple who created a panic by bringing products like iPhone and iPad to the world, is now going to do something that can bring earthquake in the technical world with OpenAI. OpenAI, known for AI tools such as ChatGPT, has bought Jony IVE's Startup IO for $ 6.5 billion. This deal is the biggest step of OpenAI so far. The matter is not just money, but this is a new beginning, where the combination of AI and hardware is going to create something unique. Jony Ive's design magic and AI's strength - these pairs are in the process of doing something big.
On May 21, 2025, OpenAI's CEO Sam Altman spoke about this partnership with Jony IVE in a video. Together, the two pointed to a device that would give "screen ahead". Now what will this device be, it is still a mystery, but it is so clear that it is an attempt to bring AI into our daily gadgets. Jony Ive proudly said, "My experience of the last 30 years was preparing me for this opportunity." Looking at his passion, it seems that he is going to do something that has never happened before.
Jony Ive's design company LOVEFROM, which he launched after leaving Apple in 2019, will now take up the creative responsibility of this new product with OpenAI. IO, which included Apple's old designers with Jony IVE such as Evans Hankey, Tang Tan and Scott Cannon, is now part of OpenAI. These are the people who made iPhone and Apple Watch the favorite of the world. Now this team is trying to mold AI into hardware, which is a big challenge in itself. Such work has never happened before, and perhaps that's why it is being called "impossible".
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The aim of this partnership is to convert "Physical AI" into reality. That is, making AI a part of physical equipment by not just limiting software. Sam Altman and Jony IVE want their product to take humanity to new heights. Altman referred to a prototype, which he considers "the world's most magnificent device", but he did not say much about it. Some people are saying that it can compete with the smartphone, or maybe it can become an alternative. But all these are just speculations.
But this path is not so easy. Recently, startups like Humane AI and Rabbit tried to bring AI-operated devices, but battery life and heat problems stopped their way. Jony IVE and OpenAI want to make something from these mistakes that are not only successful, but also different in design. "Jony IVE's record is so strong that the condition against him will be stupid," says CCS Insight analyst Ben Wood. And this also seems correct, because IVE has always made impossible possible.
This partnership is a big alarm for Apple. Apple may have added ChatGPT to Siri in association with OpenAI, but it is still behind in terms of AI hardware. Jony Ive, which once used to be the pride of Apple, is now making something that can also challenge the iPhone with OpenAI. Some people are calling it a "alarm bell" for Apple. If Jony IVE and OpenAI really do something big, Apple may have to think again on his strategy.
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The entire picture of this project will probably be revealed by 2026. Till then, the question is echoing in the technical world that what is Jony IVE and OpenAI going to bring? Will it be a smart glass or a device that we have never seen before? Sam Altman says that this device can "redefine the use of a computer". Jony Ive's design art and AI's strength - these mails can bring something that can change the world of technology forever.
So, this is the story of Jony IVE and OpenAI, which is trying to convert a challenge into reality that people call impossible. The history of IVE suggests that he is a master in making impossible possible. Tech lovers from all over the world are waiting for what this pair will show amazing. Will it be a new revolutionary product like iPhone, or will it give a completely new direction to technology? Just time, only time will answer this.